For this activity:

You will need The Internet and to write down your answers in your Mahara e-portfolio.

In this theme we learned that to complete a meaningful competitive analysis grid, a firm must first understand the strategies and behaviors of its competitors. The information that is gathered by a firm to learn about its competitors is referred to as competitive intelligence.  

Task: Make a list of ethical ways a business can obtain information about its competitors. 

You may want to use the internet to research and access the information. Do this research for an industry or sector of the market that you are interested in.  

Clues:  

  • Where might your competitors show their products/ services? 

  • How might you get access to their products/ services? 

  • Who might use your competitors’ products and how would you know what the think of them? 

The clues above may lead to several lines of enquiry. Try and gather evidence over the internet and make a collection of competitive intelligence using Pinterest or Juxtapost (or another method) to display all the information you have gathered about “your” competitors. 

Post your answers on your Mahara page.

 

 


Last modified: Thursday, 20 August 2020, 2:27 PM