7.1.2 Environmental and Industry trends

For this activity:

You will need The Internet and to write down your answers in your Mahara e-portfolio.

In this theme we learned that the first technique an entrepreneur has available to discern the attractiveness of an industry is to study industry trends. 

Task: How can startups gain knowledge of environmental and business trends in their industries? 

It may help to answer the following questions: 

• What industry organisations should entrepreneurs join? What events are put on by industries? 
• What publications do industry members produce? 
• How can an entrepreneur follow leaders in their industry and find out cutting edge developments?