6.5.2 PESTLE Analysis – Economic factors

For this activity:

You will need to write down your answers in your Mahara e-portfolio.

In this theme you have learnt that PESTLE analysis consists of components that influence the business environment. Each letter in the acronym denotes a set of factors that directly or indirectly affect every industry.

The E in PESTLE denotes economic factors. 

For this task, review the budget store B&M which is one of the leading variety retailers in the UK (https://www.bmstores.co.uk/).

For this task, consider the target market of B&M and the staff employed there. Describe how a budget store such as B&M would be affected by an economic factor such as high unemployment.

Some of the questions you may want to answer before completing the task:

How might unemployment affect the sales? How might unemployment affect staffing? How might unemployment affect customers?