3.3.2 Competitive Advantage

For this activity:

You will need to write down your answers in your Mahara e-portfolio.

We learned from this theme that businesses seeking to achieve and sustain a competitive advantage must adopt a competitive strategy.

Question:

What do you think gives McDonald’s a competitive advantage over other companies in the food industry?

To help you answer the question, think about the three areas that may be relevant:

1.     Cost leaders

2.     Operating costs

3.     Universal taste