10.1.2 Holiday Market Segments

For this activity:

You will need access to The Internet and to write down your answers in your Mahara e-portfolio

Introduction  

The following is a hypothetical segmentation for the holiday market. Remembering that a key goal of segmentation is to classify consumers into groups of similar needs - your task is to briefly outline what kind of holiday (that is, accommodation, activities, and destinations) would best suit each of these market segments. 

You may want to research different types of holidays and their specifications. Decide on what specifications apply to the Profiles below and compile a suitable holiday for each. 

Document your new holidays in a suitable format that would promote them to potential customers.