For this activity: You will need The Internet and to write down your answers in your Mahara
e-portfolio.
In this theme we learned that the five forces model is a framework that entrepreneurs use to understand the industry’s structure. It was developed by Professor Michael Porter and comprises of forces that determine industry profitability.
Task: Select one of the brands below and use Porter’s 5 Forces Model to analyse the market in which your chosen business (brand) is operating.
Identify who the main competitors are and consider the strengths of those competitors.
Prepare your answers in a visual format so that you could easily discuss the main points. Use as many images as you can to illustrate your answers.
Present your analysis to a friend or member of the family and see if they can follow your work. Post your finished visuals on your Mahara page.