6.5.3 PESTLE Analysis – Socio-cultural factors

For this activity:

You will need to write down your answers in your Mahara e-portfolio.

In this theme you have learnt that PESTLE analysis consists of components that influence the business environment. Each letter in the acronym denotes a set of factors that directly or indirectly affect every industry.

The S in PESTLE denotes socio-cultural factors. 

For this task research the concept of Femvertising (https://www.theguardian.com/lifeandstyle/2015/oct/12/femvertising-branded-feminism)

Write a short report about the following:

Define femvertising by describing its function and purpose. You should provide examples of businesses that use femvertising to gain a competitive advantage.

Describe what opportunities are presented to businesses by targeting socio-cultural factors and give examples of 3 different socio-cultural factors that are targeted by businesses.