6.2.1 Demographic Trends

For this activity:

You will need to write down your answers in your Mahara e-portfolio.

In this theme you have learned that demographic trends such as people living longer and lower birth rate affect population aging. This in turn affects the business environment and changes in want and needs.

Select a business of your choice (you may wish to continue with the same business chosen previously)

Using an analysis of demographic trends, discuss how a change in the family structure (such as a decrease in the average number of children in a household) determines how your business will need to respond.

Describe some of the ways that your business would have to respond.