For this activity:

You will need access to The Internet and to write down your answers in your Mahara e-portfolio

In this theme we learned that the objective of marketing is to position a product in the mind of the consumer. 

The following table has examples of positioning slogans gone wrong. However, at the essence of each is a good positioning concept, it is just that the words have been poorly constructed. 

See if your group can rewrite them more appropriately, while still maintaining their central message. It would be fun to create an advertisement for each slogan. Sketch out a possible advertisement for each of your new slogans. 

 

FIRM 

 

For a hospital 

"You'll be glad you're sick" 

 

 

For an airline 

We won't crash - or your money back!" 

 

 

For a courier company 

"On time, almost all of the time" 

 

 

For a fast food chain 

"More edible than most other fast food" 

For a new car 

"Really cheap car - so you can save your money for the petrol" 

 

 

 


Last modified: Wednesday, 16 September 2020, 3:02 PM