10.2.3 Targeting and Positioning Cases

For this activity:

You will need access to The Internet and to write down your answers in your Mahara e-portfolio

For each of the following cases write a short description suggesting which targeting strategy is best. In each case describe why you have made those suggestions. 

1. When the firm’s resources are limited 

2. Uniform products such as grapefruit or steel 

3. Products that vary in design such as cameras and automobiles 

4. When a firm introduces a new product 

5. Most buyers have the same tastes, buy the same amours, react the same way to marketing efforts 

6. When competitors use differentiated marketing