4.3.1 Industry

For this activity:

You will need access to write down your answers in your Mahara e-portfolio.

In this theme you have learned that an industry is a group of firms producing a similar product or service and that a firm’s target market is the limited portion of the industry it plans to go after.

Can you answer the following question?

How does an entrepreneur determine which industry is attractive?

Create a bullet-pointed list of about five points that show industry attractiveness to an entrepreneur.