10.4.2 Marketable Products

For this activity:

You will need access to The Internet and to write down your answers in your Mahara e-portfolio

In this theme we learned that a firm’s product is a good or a service that can be offered to satisfy the needs and wants of its target market. 

Part A 

Introduction 

The 'first P' of the marketing mix is the firm's product/s. But what exactly is a product from a marketing perspective?  

Review the following list of goods, services, events, places, people, and organizations. Which of these are "products to be marketed”? 

Part B 

A product should meet a need or provide a solution for a consumer. In this activity you need to complete the table - sometimes you need to identify the consumer's need and sometimes you need to identify the product solution. 

Question 

Are there potential multiple solutions to the same consumer need/problem? How would the situation impact marketing strategy? 

Write your answers on your Mahara e-portfolio