6.4.1 SWOT

For this activity:

You will need to write down your answers in your Mahara e-portfolio.

In this theme you have learnt two methods of strategic analysis. The first method, SWOT, focuses on the microenvironment.

Answer the following questions:

1.    What is a SWOT analysis?

2.    Which factors do you need to examine when carrying out a SWOT analysis?

For a business of your choice carry out a SWOT analysis:

3.    Give examples of 3 strengths and 3 weaknesses.

4.    Give examples of 2 opportunities and 2 threats.

5.    Describe how your chosen business might respond to the examples you have provided