4.2.1 Research

For this activity:

You will need access to The Internet and to write down your answers in your Mahara e-portfolio.

In this theme we learned that an effective method for carrying out a product/service feasibility analysis is to talk directly with potential customers 

Two methods of collecting customer information and opinion are Primary and Secondary research. Can you explain the differences between Primary and Secondary research?

For this task describe each method and give an example of how an entrepreneur would use each of them. Think about your area of interest and see if you can think of suitable examples in each area. You may need to do some research or additional reading.