Total Hours (including Contact and Directed Personal Study)

200

Assessments

Analysis of an Entrepreneurship (30%)

Individual Presentation and Business Pitch (30%)

Reflection on Entrepreneurial Journey (40%)

Core Text(s)

 

If you want to explore this module in more depth, we recommend the following textbook:

Barringer, B. and Ireland, D. (2015). Entrepreneurship (Global Edition). Harlow: Pearson. ISBN: 978-1292095370 

Note you do not need to buy the book to complete this online module. If you wish to purchase this, you can through Vitalsource.

 

Module Overview:

Theme

1: Entrepreneurship, Creativity and Innovation

2: Entrepreneurs and Enterprises

3: Recognising Opportunities and Generating Ideas       

4: Feasibility Analysis

5: Developing an Effective Business Model

6: Environmental Analysis

7: Industry and Competitor Analysis

Assessment: Analysis of an Entrepreneurial Venture

8: Pitching a Business Idea

9: Writing a Business Plan

10: Marketing Strategy and Plan

11: Financial Management & Forecast

Assessment: Individual Presentation and Business Pitch

12: Operations and Risks

13: Ethical and Legal Foundation

14: Writing a Personal Reflection

15: Intellectual Property

Assessment: Reflection on Entrepreneurial Journey on Theories


Last modified: Thursday, 16 July 2020, 11:00 AM