Task 1

Compile a list of the elements of an elevator pitch.

Think of what an entrepreneur would need to include in their pitch. Remember it must be short at 30 to 60 seconds. 

Here are some other factors to remember:

•       The goal is not to sell a product or service.

•       The investor is not likely to write a cheque after hearing an elevator pitch.

•       The goal is to intrigue the investor and get an invitation to meet up and talk later or send a business plan.

•       A pitch persuades, excites, inspires and motivates an investor.