Competitive Analysis Grid

For this activity:

You will need The Internet and to write down your answers in your Mahara e-portfolio.

In this theme we learned that a competitive analysis grid is a tool for organizing the information a firm collects about its competitors. It can help a firm see how it stacks up against its competitors, provide ideas for markets to pursue, and, perhaps most importantly, identify its primary sources of competitive advantage.  

Look at the example Competitive Analysis Grid for Panera Bread on the next page to help with the following case study: