In this theme you have learnt that there are guidelines to keep in mind when developing the product pitch:
They are:
– KIS - Keep It Simple.
– Limit technical terms/details.
– Highlight customer benefits, not technical benefits. Tell the audience “what it does” and not “how it does it.”
– Briefly describe the key parts of the product/service that create value for the customer.
– Listeners tune out what they don’t understand.
Task
Study the example business pitches provided and start work on your own business pitch.
Once you have completed the task, present your Business Pitch digitally so it can be reviewed for feedback.